Coaches
You don't get one coach. You get a team of operators who've built and led real companies.
Every coach on this bench has been the owner. They've built companies, scaled them, led real teams through real pressure, and several of them sold. Nobody here is handing you theory from the cheap seats. They're handing you what worked when it was their money and their payroll.
Plus, you don't get just one coach. You get a bench: owners and operators who've actually built and scaled companies, sat in your chair, and felt the exact pressure you're feeling right now.
One model. Many operators.
Most coaching is one person and a binder. This isn't. Every coach here works from the same 3D Momentum Model, so you get consistency and a specialist for precisely where you're stuck. That combination is rare. It's the whole point.
Cole Taylor
Grows owners on all three pillars at once, personal, leadership, business, so the business stops outgrowing the person running it. Founder of The Starting Line; strong teacher of the Leadership Lab assessment lens.
“A business doesn’t have problems — it has people. Grow the leader, and the whole thing follows.”
Meet Cole →
Craig Sweeney
Built repeatable operations under real pressure: 18 years in recruiting and a nationally recognized endurance brand he co-founded and scaled across multiple states. Makes a business run the same every time, even when the whole team turns over.
“Every event had to run identically with a brand-new crew each time. That discipline is exactly what a growing business needs.”
Meet Craig →
Cullen Talley
The founder who built the 3D Momentum Model, and still runs it in the field, not from a stage. Part of the Firethorn startup team acquired by Qualcomm for about $220M, he's coached $1B+ in client revenue, and is the operator the entire method came out of.
“From structure comes freedom. I build owners a business that can run, scale, and one day sell — without them.”
Meet Cullen →
Deric Keller
Takes big, overwhelming problems and breaks them into structured, executable systems. Marine Corps veteran and serial operator who scaled his own company past $10M as an EXM client before joining the bench. Runs the Western division.
“I live for the lightbulb moment — when complexity goes quiet and the whole machine starts running differently.”
Meet Deric →
Jason Ambeau
Was building culture before "culture" was a buzzword, and backs it with the financial and operational discipline of decades in the C-suite and his own firm. People-first, results-relentless.
“Take care of the people, layer on the right systems, and the results start to feel almost effortless.”
Meet Jason →
Julie Couret
Helps leaders trade drama for discipline and finally give themselves permission to lead. Disney operations alumna who led through crisis; "The Executive Coach for Real People."
“Most owners were never given permission to make the hard call. I give it back.”
Meet Julie →
Michael Townsend
Third-generation operator who scaled the family business from $25M to $80M, added locations and a manufacturing arm, and led it to a successful sale in 2024, as an EXM client first. Knows family-business dynamics and exit from the inside, not the textbook.
“Growth should strengthen the life it’s meant to support — not cost you everything to get there.”
Meet Michael →
Ren Flickinger
Built and led the #1 foundation-repair sales team in North America and helped scale a family-owned company from $35M to $100M+ in three years on a real operating system. Specializes in sales orgs and the leaders inside them.
“Growth isn’t about intensity. It’s about structure, ownership, and building something that lasts.”
Meet Ren →
Marki Willis · Operations. The person who keeps every engagement running: scheduling, materials, follow-through, and the client experience between sessions. Not a coach, and that's the point. The bench coaches; Marki makes sure nothing falls through the cracks.
Meet Marki →You can smell theory from across the room.
When you're a $10M, $20M, $50M owner, you've read the books and sat through the keynote. What you actually need is someone who's hit the same ceiling you're hitting and climbed past it.
They've sat in your chair. Real operators with real companies behind them, not career consultants. Read each one's story and check for yourself.
They'll tell you the truth. Direct when it counts, because they care too much to let you stay stuck. Cheerleaders are easy to find. This isn't that.
They work from one model, not nine opinions. Whoever you work with, the same 3D Momentum Model is underneath.
They're a team, not lone wolves. When your situation needs a second set of eyes from a different specialty, the whole bench is right there.
However you got here, the next step is the same.
You don't have to know which coach is yours. You don't have to have it all figured out. You just have to be an owner who's done hitting the same ceiling and ready to build a business that can run, scale, and one day sell without you.
If that's you, let's talk. We'll figure out where you are, where you're trying to go, and which operator on this bench is the right one to get you there.
(225) 351-7878It starts with one conversation.
Where you are, where you want to go, and which coach is the right fit. No pressure, no pitch. Just a straight conversation between people who've done the work.
★ 5.0 average · 207 Google reviews